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Mikä on cookie (eväste)

Eväste eli cookie on tekstitiedosto, jonka se verkkosivusto jolla vierailet, pyytää saada tallentaa tietokoneellesi (huom. tietokoneella tarkoitetaan myös tablettia tai älypuhelinta, jos muuta ei erikseen mainita). Eväste mahdollistaa tunnistamisesi verkkosivuston vierailijaksi. Evästeen sisältämien tietojen avulla voidaan seurata liikkumistasi saman tyyppisiä evästeitä käyttävillä verkkosivustoilla sekä muokata sivustolla näytettäviä tarjouksia sinulle sopiviksi.

Evästeitä on kahdenlaisia. Pitkäkestoinen eväste tallentaa tekstitiedoston tietokoneellesi pidemmäksi aikaa. Tämän tyyppisillä evästeillä on aikaraja ja niitä käytetään esimerkiksi toiminnoissa, jotka kertovat mikä verkkosivustolla on uutta edellisen vierailusi jälkeen. Kun kyseiselle evästeelle asetettu aikaraja täyttyy, poistuu se tietokoneeltasi vieraillessasi seuraavan kerran evästeen tietokoneellesi sijoittaneella verkkosivustolla.

Lyhytkestoiset (ns. istuntokohtaiset) evästeet tallentuvat viestintälaitteesi muistiin verkkosivustolla vierailusi ajaksi. Lyhytkestoisia evästeitä käytetään, jotta esimerkiksi voidaan seurata minkä kielen olet valinnut kyseiselle verkkosivustolle. Lyhytkestoinen eväste häviää, kun suljet verkkoselaimesi.

Millaisia evästeitä käytämme ja mihin tarkoitukseen?

Käytämme sekä pitkä- että lyhytkestoisia evästeitä. Evästeiden tarkoitus on ennen kaikkea mahdollistaa verkkokaupassa asioiminen, helpottaa verkkosivustollamme tapahtuvan liikenteen analysointia ja parantaa asiakaspalvelua.

Tallennamme evästeiden avulla myös tietoa siitä, millä verkkosivustomme ja verkkokauppamme sivuilla olet vieraillut. Teemme tämän voidaksemme muokata sivustollamme esitettäviä tarjouksia ja mainoksia sen mukaan, mistä sinä olet kiinnostunut. Käytämme Google Analytics -palvelua, joka on Googlen (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) verkkoanalysointityökalu. Google käyttää ajankohtaista tietoa arvioidakseen vierailijan sivuston käyttöä, kootakseen raportteja sivuston käytöstä sekä hyödyntääkseen tietoa verkkosivuston toimintoihin ja internetin käyttöön liittyvissä palveluissa. Google voi myös mukauttaa näkemiäsi mainoksia aiemmista vierailuistasi saadun tiedon perusteella. Googlen analysointityökalun käyttämiin evästeisiin tallentuneet tiedot (kuten IP-osoitteet), lähetetään ja tallennetaan Googlen palvelimille eri puolille maailmaa. Näin tallennettua tietoa saatetaan käsitellä palvelimella, joka sijaitsee eri maassa kuin missä itse asut. Google voi myös luovuttaa tiedon kolmannelle osapuolelle mikäli laki edellyttää sitä, tai mikäli kolmas osapuoli käsittelee tietoa Googlen toimeksiannosta. Google ei yhdistä IP-osoitettasi mihinkään muuhun Googlen tallentamaan tietoon.

Suostumuksesi evästeiden käyttöön

Asettamalla tietokoneesi asetukset niin, että se hyväksyy evästeet, annat suostumuksesi meidän ja Googlen evästeiden käytölle sivustollamme ja verkkokaupassamme tässä kerrotun mukaisesti. Mikäli annat suostumuksesi evästeiden käytölle, saat käyttöösi kaikki verkkosivustomme ja verkkokauppamme evästeiden käyttöä edellyttävät toiminnot.

Voit kieltää evästeiden käytön ja perua antamasi suostumuksen muuttamalla tietokoneesi asetuksia niin, ettei tietokoneesi enää salli evästeiden käyttöä. Voit myös asettaa tietokoneesi selaimen niin, että saat varoituksen aina, kun sivusto yrittää tallentaa evästeen tietokoneellesi. Verkkoselaimesi asetusten avulla voit myös poistaa evästeet. Jos käytät tietokonetta, tee evästeiden käytön asetusmuutokset verkkoselaimeesi. Jos käytät tablettia, voit useimmiten kieltää evästeiden käytön muuttamalla käyttöjärjestelmän asetuksia, ja jos käytät älypuhelinta, voit useimmiten tehdä muutoksen muuttamalla älypuhelimesi verkkoselaimen asetuksia.

Mitä tapahtuu, jos et anna suostumustasi evästeiden käytölle?

Mikäli et hyväksy evästeidemme käyttöä, eivät verkkosivustomme ja verkkokauppamme toiminnot toimi täydellisesti. Et esimerkiksi voi kirjautua sivustollemme, ja tarjouksiamme ja mainoksiamme saatetaan näyttää sinulle useammin. Et myöskään voi tehdä ostoksia verkkokaupassamme, sillä käytämme evästeitä voidaksemme hallinnoida ostoskorisi sisältöä. Voit toki edelleen vierailla verkkokaupassamme ja katsella ympärillesi.

Mikäli verkkoselaimesi tai palomuurisi asetukset estävät evästeiden käytön, ota yhteyttä asiakaspalveluumme.

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